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  • New Zealand

What is Helix Personas?

Helix Personas is a geo-digital psychographic segmentation. Combining location, demographics, lifestyle, attitudes, behaviours and values, Helix reveals who your real customers are, and tells you where and how to reach them. It allows advertisers to target the same group of consumers across a wide variety of channels including digital, outdoor, mobile as well as traditional media. See more

Helix Indonesia now available

Helix launches in Indonesia. 42 Personas and 6 Communities now describe the Indonesian consumer. Who they are, where they are, what they do, the media they consume and most importantly what they buy. Helix is available to Village level (77,000). Select Indonesia from the country menu.

Browse the Communities

  • 100 Leading Lifestyles

    High earning older professionals living in the inner wealthy suburbs in large expensive homes big enough for large families.

    View Personas
  • 200 Metrotechs

    Young, single, well educated, inner city professionals with high incomes, typically renting apartments. Cultured, connected, clued-in & cashed up.

    View Personas
  • 300 Today's Families

    Young families living in the suburbs, earning above-average incomes. They are family oriented and enjoy improving their homes

    View Personas
  • 400 Kiwi Achievers

    Closest to the average New Zealander, these mid-life, average educated families are working full time to pay off their expensive separate house.

    View Personas
  • 500 Getting By

    Young parents or older families with children still at home, the most ethnically diverse community, a lot of part-time workers looking for full-time work.

    View Personas
  • 600 Golden Years

    Conservative, risk-averse retirees focused on health, security and maintaining an income from investments or the pension, even if they're mortgage-free.

    View Personas
  • 700 Battlers

    Ethnically diverse, young families, single mums & retirees focussed on making ends meet. Many are welfare dependent

    View Personas

Find out more about Helix Personas. Talk to us today.

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